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Michelle Cory is the president and CEO of the
St.Louis better business bureau did you know that this BBB has provided 7.7 million instances of service to the public so far in 2016 you probably know that BBB promotes ethics in the marketplace but do you know how we do it here's this a glimpse of what we do for our community each and every day our consumer services team provides information to help individuals make wise giving and buying decisions and if something goes wrong during the marketplace transaction these are the people that are here to help as advertising review director I continue the work which the st.louis BBB was founded to do nearly 100 years ago I monitor fast they couldn't mislead our disease we promote the importance of ethical advertising so that consumers have the confidence they need when making their buying decision so if you don't want to hear from me take a look at your print broadcast and digital eggs to be sure they're accurate and not misleading today the BBB in St.Louis is much more than monitoring ads we've developed and provide reports on businesses a Business Review includes detailed information about a business how it results customer complaints its letter grade and industry buying tip we do this so that consumers can decide if the company is worthy of their trust my job is to make sure that our BBB business reviews are up-to-date accurate and helpful so far this year consumers have accessed our business reviews nearly 2 million times we answer calls emails and chat online with people every day who need our help we provide them with BBB charity and business reviews educate them about scams and in take their complaints when someone posts a customer review we reach out to the business roots position we're happy to report that 2/3 of reviews we receive are positive reviews most of the time marketplace disputes are due to misunderstandings if a complaint gets complicated we facilitate conversations between the business and consumer through mediation and if needed we provide arbitration we help both parties reach a positive outcome and so far this year we've resolved 85% of the 14,000 complaints we've received my job well it's an interesting one it's to investigate and to expose bad actors those who refuse to make a good-faith effort to help their customers those who knowingly are taking unfair advantage of consumers those who damaged an industry's reputation we do this through BBB news warnings by sharing this information we help prevent others from falling victim to fraudulent business practices the work in our business relations department helps trustworthy businesses in our service area businesses running BBB accreditation know that's supporting BB B's mission is good for business and good for the community this is why when our business relations staff discusses benefits and the principles for which we stand with prospective accredited businesses they do it with pride a record number 7700 businesses in our 92 County service area have now earned BBB accreditation I speak with businesses spreading the word about the value of BBB accreditation my job is to educate accredited businesses about the many services provided through accreditation including our request a quote program designed to connect consumers with accredited businesses I make sure they're receiving the torch-lite magazine and electronic newsletters or signed up for any upcoming webinars with any service industry timely and effective communications are essential meet our team they are the ones who help make this happen hi I'm Shelly I work with the news media to cover our consumer stories and with advertising media to reach the right audience at the right time and with the right messages I'm Craig my job is to make sure that we have the technologies needed along with carefully analyzed data to efficiently reach the millions of BBB service users I'm Maggie as education outreach coordinator I focus on proactive education I enroll area schools into our ethics education program specifically designed for students I teach senior groups on how to avoid scams and how to utilize BBBS online scam tracker I encourage the community to use BBBS free services available to them services made possible through the support of our accredited businesses I help people that's what I do so there's your glimpse into the work that we do for our region every day to advance marketplace trust |
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